Public Image Toolbox

Welcome to the Public Image Toolbox

The Public Image Toolbox is your central hub for resources that help Rotary clubs tell their stories, strengthen their brand, and increase their impact in the community. Whether you're serving as a Public Image Chair, club leader, or communications volunteer, you'll find practical tools, templates, guides, and best practices to support your efforts.

Explore resources on Rotary branding, AI guidance, media materials, storytelling, public service announcements, and other favorite tools designed to make promoting your club easier and more effective. As this toolbox continues to grow, new resources will be added to help clubs stay informed and inspired.

Rotary Branding

Maximize the impact of your Rotary endeavors by leveraging the Rotary Brand wisely. Visit the Rotary Brand Center for access to club logo creation, images, approved images, templates, and short videos that help your club present a consistent and professional identity.
 

Favorite Tools

Access a curated collection of practical resources designed to strengthen your club’s public image efforts. From New Year checklists and Public Image job descriptions to Rotary talking points, storytelling guides, and Public Image audit tools, these resources help clubs communicate their impact and build a stronger brand in their communities.
 

AI Guidelines

Learn how to use artificial intelligence responsibly and effectively to enhance your communications while maintaining Rotary’s voice, protecting privacy, and ensuring accuracy and transparency in your content.
 

One of the most important guidelines relates to Rotary branding. Rotary logos, club logos, district logos, and other Rotary-branded assets should not be uploaded into AI generators. While AI can be used to create graphics and visual concepts, official Rotary logos should be added afterward using design tools such as Canva or Adobe Express.

Media Resources

Access press release templates, sample press release email, and other assets designed to help districts/clubs share compelling stories with their communities and local media.
 

PSA Campaign

Expand Rotary’s visibility with ready-to-use public service announcements, campaign materials, and promotional resources that raise awareness of Rotary’s mission and inspire community engagement.